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The web site blogs.ulethbridge.ca had the following on the web site, "Have a current University of Lethbridge ID email account? Weve got a blog ready for you to slap your name on and start sharing! And set the wheels in motion." We noticed that the website said " Express Yourself with your own Blog! Blogs are now available to anyone with a University of Lethbridge ID." It also said " To signup, simply email a request for a blogging account to webmasteruleth. ca and a member of our talented web team will set the wheels in motion. Feed Your Inner Filmmaker with a Video Blog." The header had blogs as the highest ranking optimized keyword. This keyword is followed by blog, students, and faculty which isn't as urgent as blogs. The other words blogs.ulethbridge.ca used was University. Lethbridge is included but could not be viewed by web crawlers.